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CEO of Research in Motion (RIM) Thorsten Heins, the newly appointed on Sunday (1/22/2012), are urged to immediately make changes to the company's business. Not only focus on hardware, Heins also asked to focus on the software for this many users complained.

So far, the BlackBerry OS platform judged unable to compete with Apple's IOS operating system or Android from Google. However, RIM BlackBerry still has the possibility of 10 or QNX could become the ultimate weapon for RIM again triumphed in the midst of competition between mobile phone vendors.

Note in VentureBeat mentions that several years ago, the fall of RIM's difficult to predict. However, if I hear from people in the Silicon Valley, the decline in business since RIM has their predictions a decade ago.

Anything that is currently occurring in the body of RIM, Heins must immediately make changes, among which are:

1. Repair software
Since 2002, RIM's business is always rubbing against the Silicon Valley. Bruce Dunlevie, a partner at Benchmark Capital, has said that RIM's hardware really stuck in the past because it does not have the support software that is qualified, let alone help from Silicon Valley. Increasingly lagging behind the BlackBerry platform from IOS and Android, especially the sinking platform vendor has experienced great success, such as Apple and Samsung.

2. App World Development and Developer
To be able to compete with Apple's App Store and Android Market from Android, RIM urged to improve its application and its virtual store developers which sell there application. This is because the App World is still considered less competitive and not providing value-added revenue for the company when compared to the App Store or Android Market.

3. RIM's stock price Returns
Since the iPhone embed global positioning system (GPS) in mobile in 2008, RIM's shareholders lost 70 billion dollars or about 82 percent of the value of the company. Until now, RIM's enterprise value of only 8 billion dollars, far less than Apple's still 400 billion U.S. dollars.

4. Increase sales of BlackBerry phones
Based on the source CNet, BlackBerry phones - especially those that use the BlackBerry 10 platform - also canceled launched until mid-2012. Speculation about the unpreparedness of the platform should be pushed over with the launch of a powerful device, especially a better than previous devices. This was done so that RIM did not lag further and further from its competitors.

5. Improvement of the BlackBerry Playbook
BlackBerry Playbook is considered as failed for the rim because the product did not sell despite all-out sale. Heins job ahead is to increase sales of the BlackBerry tablet with a reliable platform and provides benefits for application developers in it.