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The woman was so important for man. Woman like a complete package that could make the man spellbound, from the curve of her body, her body scent, scented hair, to the softness of her skin. When the figure of a woman passing in front of him, in an instant he forgot with all the things that originally thought. In fact, hearing of the woman’s name called makes man’s brain stops working.

This is not a mere suspicion, but the results of the psychologist research Johan Karremans and Sanne Nauts. Both hold a Stroop Test, where the basic cognitive tests usually you'll see a piece of paper containing words about the kinds of colors, but the words are printed in different colors. Then you are asked to name the color of the printed word, not what the word is.

But in this experiment Stroop Test, the two researchers had tested 71 men and women who volunteer to respond via instant message from a monitor that will display the name of the male or female. Cognitive abilities of women apparently are not affected by the names of men or women are shown. While the men, though not at all affected by the name of the boy, failed to demonstrate their cognitive abilities after hearing a girl's name. In other words, their brains are not functioning at full capacity just because they hear the name "Amanda" or "Natalie" appears on the screen.

In subsequent experiments, all participants were told that a man or woman would send a message to them via instant messenger. Although no messages are sent, the men still blushing, and failed again in cognitive tests.

Why do men react very differently from women? Difficult to explain, but according Nauts, this is probably caused more men tend to interpret the situation is relatively neutral in sexual connotation than women.