To improve the marketing, we can use psychological law "yes, small" to be "yes, great. " The point is that we do marketing activities should be focused so that prospective customers make a decision "yes" to what we offer, although from a small first.

Because, if they've made ​​the decision "yes, small" will be easier for us to make consumers are finally able to do the "yes, great."

Or buy what we offer with a greater degree or higher. I will give the following story, for a little explaining "yes, small "to "yes, great."

There is a story about an American soldier who was captured Chinese soldiers when the Korean war. Without being beaten, without being tortured, it turns out this army can turn into procommunist / socialist. Even when he got home, even willing to spy for China.

What really happened? When American soldier is detained, he is often invited to meet the good China army, was given cigarettes, was given food and a relaxed chat.

Then one time, American soldier is asked about the imperfections of America. If he does not want to answer, will be left out and in a long time does not exist. But when they met again, this china army explained well every country there must be imperfections, and ask the Americans say the U.S. imperfection.

Finally, the U.S. army says a few imperfections of his country. Not only that, the Chinese army are also ask American soldier to write and sign the text. In addition, the prisoner was also asked to answer and write what the social benefits of communist system.

Unwittingly, the American soldier not only has written a document that attack their own country, but also writings that promote communism, written by American soldier. The question is, how the Chinese army can do that without having to hit or offer prizes.

They just asked the prisoner to make a simple statement which is then written. When the article was distributed among fellow prisoners, automatically the army was accused of being a Chinese collaborator. But what may make, he can no longer dodge let alone his writing without coercion. What he wrote was a proof of integrity and commitment.

How to use the law "yes, small" this? Funnelling is the use of the law "yes, small" create "yes, great." For example, to increase car sales, we can bring people into the first car show, take a test drive for free.

Then, ask prospective buyers mention excess cars used and if necessary request in writing and then sign it. After that, if asked to buy a car, likely will happen transaction will be far greater than required to purchase directly.

Thus, the most important thing is to give prospective customers a chance to feel in advance what you want to offer-surely give the best quality do you have.

Thus, potential consumers will be more steady in making its decision. Continue to accompany and provide the information they need and make them feel satisfied with what you offer from the outset.